NEWS

山西博物院×52TOYS×钟楼街联手，解锁千年古街潮玩新玩法

2026/06/02

HOT NEWS

52TOYS becomes the exclusive trendy cultural brand partner for the 2026 Service Trade Fair
2026/07/14
52TOYS partners with Happy Valley to create "Happy Connect"
2026/06/30
52TOYS brings back your best friends from childhood
2026/06/26
Happy Dragon Boat Festival
2026/06/22
CiCiLu and our first birthday party
2026/06/11
Several mainstream media groups in Beijing visited 52TOYS
2026/06/08
Lilith encounters emerging young fashion talents at the University Fashion Week
2026/06/02
52TOYS Hong Kong Airport Store Freshly Opened
2026/06/02
Shanxi Museum, 52TOYS, and Zhonglou Street join forces to unlock new ways of experiencing trendy toys on this thousand-year-old street
2026/06/02
Eleven years of unchanging playful spirit, relocating to a new site to embark on a new journey
2026/06/02
The first China New Cultural and Creative Market Panda Roll has become popular for its healing effect
2026/06/02
52TOYS landed at the first China-Chic Toy Fair
2026/06/02
New Perspective on Pop Toys! 52TOYS Debuts at China (Beijing) Radio and Television Media Fusion Development Conference
2026/06/02
NOOK joins Changan Qiyuan, bringing its trendy toy store to the Beijing Auto Show
2026/06/02
Lilith Appointed Trend Recommendation Ambassador for China International College Student Fashion Week
2026/05/09
52TOYS won the 2025 Jade Monkey Award – Annual Top 10 Cultural & Tourism Consumption Innovation Award.
2026/05/09
Beijing International Film Festival Industry Dialogue: 52TOYS Revitalizes Film, Television and Animation IPs
2026/05/09
The Fashion Trendy Toy Industry Innovation Launch Event was successfully held, jointly outlining a new blueprint for cross-industry integration and development.
2026/03/27
The 52toys 2026 Partner Conference concluded successfully
2026/03/21
NOOK Embarked on a Chinese New Year Tour Across Five Cities
2026/02/02
The Fashion Trendy Toys Professional Committee Was Officially Unveiled, with 52TOYS Serving as the Chairing Organization
2026/02/02
52TOYS Honored with Two “Licensed Products Company of the Year” Awards
2026/02/02
52TOYS Has Opened Two Pop-up at Hyundai Department Store in South Korea
2025/12/19
A Successful Wrap for 52TOYS at the Beijing QDF Toy Expo!
2025/12/16
A Winter Wonderland: 52TOYS × PAPER STONE
2025/12/16
At Taipei TTF, Toys Unlock the Code to Joy
2025/12/16
The 52TOYS Great World Singapore Brand Store Has Officially Opened
2025/12/16
52TOYS Debuts BeastBox ' s First Official Novel
2025/11/07
52TOYS Officially Opens Its First Macau Store
2025/11/07
CHINA TOY EXPO： Reuniting with Old and New Friends
2025/11/07
52TOYS made a spectacular appearance at WF2025 Shanghai, emerging as the undisputed center of attention at the event.
2025/10/11
The "Beast Box Pop-up Event" is currently igniting excitement at Beijing Happy Valley
2025/10/11
The NOOK pop-up event in Chengdu is in full swing.
2025/10/11
52TOYS’ ‘Wow Moments’ at CIFTIS
2025/09/22
52TOYS grandly opens its seventh brand store in Thailand.
2025/08/08
San Diego Comic-Con, we're back!
2025/07/31
52TOYS Debuts Heavyweight New Products at Wonder Festival 2025 summer
2025/07/31
Feng Zhiming, Chaoyang District's Head of Propaganda, Visits 52TOYS.
2025/07/31
52TOYS showcases its BEASTBOX transforming toy line for the first time at the Bilibili World (BW) Convention.
2025/07/18
52TOYS has been invited to the Osaka Expo
2025/07/18
52TOYS participates in the QDF Designer Toy Show, presenting four of its leading trendy IPs
2025/07/18
52TOYS is building an original transforming mecha "BeastBox" IP ecosystem, starting with a novel.
2025/06/09
52TOYS lands at 2025 TOY HEART EXPO with three major self-owned designer IPs.
2025/06/05
52TOYS Debuts New Store Near Yangzhou's Famous Slender West Lake
2025/05/10
52TOYS' Zhongxiao SOGO store in Taipei is grand opening
2025/04/29
52TOYS' pop up is becoming popular in BeiJing
2025/04/11
52TOYS' art toys are very popular in Thailand
2025/04/11
Igniting New York! 52TOYS Debuts New Products at the World's Premier Toy Event
2025/03/10
52TOYS Chen Wei: How to "play" from a senior player to a CEO? ｜Taihe cooking wine
2025/03/10
Dialogue with 52TOYS: How did Chinese collectible toys increase 10 times in one year in Southeast Asia?
2025/03/10
52TOYS launched a collectible toy store in Sanlitun
2025/03/07
52TOYS has launched a new brand proposition, "Play For Fun," aiming to become the most playful company in China.
2025/03/07
The first store of 52TOYS grandly opened in Thailand
2023/12/04