Local consumers call the store: the latest toy paradise

A wonderful encounter between Lotso and Stitch

This is the third time 52toys has participated in the TTE

The popup sale reservation exceeded 10,000 people, and the NOOK limited edition items sold out as soon as they were released.

On December 1, 2024, 52TOYS celebrated the first anniversary of its Thailand flagship store at EMSPHERE, a rising commercial district in Bangkok. From December 2023 to December 2024, 52TOYS has rapidly expanded, opening 10 brand stores in key commercial areas across Thailand.

52TOYS joined forces with many renowned toy brands from around the world, bringing an exciting feast for toy enthusiasts.

52TOYS' Global Expansion is Accelerating

In the future, 52TOYS will continue to expand to more cities, offering diverse experiences through exhibitions, pop-up events, and more, bringing richer interactive experiences to consumers. No matter who you are or what your preferences are, we hope you can find joy in 52TOYS' products.

The BeastBox IP Universe is being built step by step.

Recently, 52TOYS has traveled worldwide, hosting IP-themed pop-up events in Bangkok, Thailand, and Shanxi, China, and attending top industry exhibitions in the United States and Japan, spreading joy to consumers around the globe through toys.

Malaysia, here we come!

The NOOK-themed exhibition debuted at the 2024 CTS Trendy Expo, with its unique IP style attracting thousands of players to queue up for the event.

52TOYS Debuts a Variety of New IP Products at the New York Toy Fair!These products are widely loved by professionals in the American toy industry.

At the beginning of July this year, 52TOYS held a three-day exhibition in Beijing. The full name of the exhibition is "BEIJING DREAMFAIR 2021 Beijing International Original Art and Designer Collection Toy Exhibition". I prefer to call it "Dream Market".

Recently, there was an exhibition called "Collecting Toys Museum" in Sanlitun, which attracted many people to line up to visit. After we went to visit, we found that this was an event organized by the domestic collectible toy brand 52TOYS. The brand exhibited dozens of IPs and various toy products in the museum, bringing us a very novel toy experience.

Founded in 2015, 52TOYS announced the completion of a 400 million RMB Series C financing round in September 2021, marking the largest financing deal in the field that year. During this year's Double Eleven (Singles' Day), 52TOYS also achieved impressive results, with sales in the first ten minutes of the sale growing by over 300% year-on-year.

The Chinese toy market is growing rapidly.

How did a Beijing enthusiast who loves bands, games, and collectible toys use over 20 years to transform a video game store on Dongcheng East Street into a leading collectible toy brand that has completed multiple rounds of financing?

On July 7, the collectible toy store hosted by the domestic collectible toy brand 52TOYS officially opened in the South Courtyard of Sanlitun Taikoo Li South.

A wide range of IPs and multiple immersive exhibition halls deliver an engaging play experience.

52TOYS has signed Wang Nuonuo, winner of the Baihua Literature Award, to co-create the first domestic toy IP novel.

On January 17, 2024, 52TOYS held a grand future strategy launch event and partner conference in Beijing, attended by hundreds of distributors from both domestic and international markets.

52TOYS continues to focus on the healthy growth of children and adolescents.

52TOYS donated a batch of blind boxes to the event to encourage young people to start with waste sorting and contribute to environmental protection.

The NOOK limited-edition new release sparked long queues of local players eager to purchase.

Toys are not just art toy

The pop-up event attracted many local young people who came to visit and take photos.

This is the first brand store opened by 52TOYS after introducing its new brand slogan

On December 1st, 52TOYS opened it's first store on 2F of The Emsphere in Bangkok, Thailand with great succes. Many products were sold out on the first day. The brand accelerates its layout in Southeast Asia and other overseas markets