PLAY FOR FUN
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PLAY FOR FUN
  • BEASTBOX
  • BEASTBOX INFINITY
Original IP
Collaborations
Designers
Art Work of X2R

Chief designer, toy designer, mecha designer, anime creator, street artist, lecturer of wacom expert panel.
He is the lead designer of Box series and Modern Ancient series.

Art Work of Yuki Tsuboshima

Japanese metalworking artist. He is good at integrating mechanical sculptures, CAD design, and 3D printing technology. He produces variable metal crafts called “Mechanical Transformers”.

Art Work of Udagawa Yasuhito

A well-known Japanese Artist, specializing in fusing various inorganic materials such as metal or electronic parts with biological organisms shaped by clay.
His works have a strong personal style and like Cyborg beings. He has cooperated with 52TOYS to launch various products, and has been a judge of Prototype Contest hosted by 52TOYS.

Art Work of James groman

Prototype designer, illustrator, toy designer, animator and a representative of sofubi designers. In 1986, he entered into the toy industry as a Product Designer, and his early representative works include Care Bears, Popples, Madballs, Blurp Balls, My Pet Monster, Ring Raiders, etc..

Art Work of SAZEN

Senior Product Director of 52TOYS. Producer of BOX series, FigLite action figures, etc.. As a veteran in toy industry and a toy collector himself, Stryker was also a co-founder of the first domestic collectible toy magazine Toy New Age.

Art Work of BABYFACE

Founder of SAZEN (an action-figure brand), Freelance Concept Artist and Prototyper. He has cooperated with 52TOYS to launch Ultra Kaiju Super Attack: Alien Baltan.

Art Work of Zhelong Xu

Chief Designer, Toy Designer, Mecha Designer, Anime Creator, Street Artist, Lecturer of Wacom Expert Panel.
He is the lead designer of Box series and Modern Ancient series.

Art Work of Chairman Ca

Real name Zhang Shihao, Chinese pioneer Illustrator, Trendy Art Designer. He founded his own toy brand “Qinghe United” in 2013, and launched ABYSS TOMORROW series, curiosity kills, five poison Dharma series, etc. He has cooperated with 52TOYS to launch Ultra Kaiju Super Attack: Kaiju Pigmon.

Art Work of 雷鸟工房

Famous toy designer from Japan. They worked with 52TOYS on designing BEASTBOX products including beetle, parrot and owl and BEASTDRIVE series which is a transforming toy and also a model kit.

Art Work of Deathburger

JOSAN GONZALEZ is an illustrator from Barcelona,Spain and also a representative of cyberpunk art. His pays much attention on details and colors in his works. His line work and iconic color palettes create visual impact for people. He used clear lines to depict a grimy and angry inner world of punk, presenting a near-future, cold, and dystopian robo city. Deathburger and 52TOYS launched Saizhang figure

news
52TOYS is building an original transforming mecha "BeastBox" IP ecosystem, starting with a novel.
52TOYS is building an original transforming mecha "BeastBox" IP ecosystem, starting with a novel.

52TOYS has signed Wang Nuonuo, winner of the Baihua Literature Award, to co-create the first domestic toy IP novel.

2025/06/09 52TOYS is building an original transforming mecha "BeastBox" IP ecosystem, starting with a novel.
52TOYS lands at 2025 TOY HEART EXPO with three major self-owned designer IPs.
52TOYS lands at 2025 TOY HEART EXPO with three major self-owned designer IPs.

NOOK, CiCiLu and Pouka Pouka capture the hearts of players with their unique images and rich products.

2025/06/05 52TOYS lands at 2025 TOY HEART EXPO with three major self-owned designer IPs.
52TOYS Debuts New Store Near Yangzhou's Famous Slender West Lake
52TOYS Debuts New Store Near Yangzhou's Famous Slender West Lake

52TOYS Holds Grand Opening of Its First Jiangsu Store

2025/05/10 52TOYS Debuts New Store Near Yangzhou's Famous Slender West Lake
52TOYS' Zhongxiao SOGO store in Taipei is grand opening
52TOYS' Zhongxiao SOGO store in Taipei is grand opening

Local consumers call the store: the latest toy paradise

2025/04/29 52TOYS' Zhongxiao SOGO store in Taipei is grand opening
52TOYS' pop up is becoming popular in BeiJing
52TOYS' pop up is becoming popular in BeiJing

A wonderful encounter between Lotso and Stitch

2025/04/11 52TOYS' pop up is becoming popular in BeiJing
52TOYS' art toys are very popular in Thailand
52TOYS' art toys are very popular in Thailand

This is the third time 52toys has participated in the TTE

2025/04/11 52TOYS' art toys are very popular in Thailand
Igniting New York! 52TOYS Debuts New Products at the World's Premier Toy Event
Igniting New York! 52TOYS Debuts New Products at the World's Premier Toy Event

52TOYS Debuts a Variety of New IP Products at the New York Toy Fair!These products are widely loved by professionals in the American toy industry.

2025/03/10 Igniting New York! 52TOYS Debuts New Products at the World's Premier Toy Event
52TOYS Chen Wei: How to "play" from a senior player to a CEO? |Taihe cooking wine
52TOYS Chen Wei: How to "play" from a senior player to a CEO? |Taihe cooking wine

At the beginning of July this year, 52TOYS held a three-day exhibition in Beijing. The full name of the exhibition is "BEIJING DREAMFAIR 2021 Beijing International Original Art and Designer Collection Toy Exhibition". I prefer to call it "Dream Market".

2025/03/10 52TOYS Chen Wei: How to "play" from a senior player to a CEO? |Taihe cooking wine
Dialogue with 52TOYS: How did Chinese collectible toys increase 10 times in one year in Southeast Asia?
Dialogue with 52TOYS: How did Chinese collectible toys increase 10 times in one year in Southeast Asia?

Recently, there was an exhibition called "Collecting Toys Museum" in Sanlitun, which attracted many people to line up to visit. After we went to visit, we found that this was an event organized by the domestic collectible toy brand 52TOYS. The brand exhibited dozens of IPs and various toy products in the museum, bringing us a very novel toy experience.

2025/03/10 Dialogue with 52TOYS: How did Chinese collectible toys increase 10 times in one year in Southeast Asia?
52TOYS launched a collectible toy store in Sanlitun
52TOYS launched a collectible toy store in Sanlitun

A wide range of IPs and multiple immersive exhibition halls deliver an engaging play experience.

2025/03/07 52TOYS launched a collectible toy store in Sanlitun
52TOYS has launched a new brand proposition, "Play For Fun," aiming to become the most playful company in China.
52TOYS has launched a new brand proposition, "Play For Fun," aiming to become the most playful company in China.

On January 17, 2024, 52TOYS held a grand future strategy launch event and partner conference in Beijing, attended by hundreds of distributors from both domestic and international markets.

2025/03/07 52TOYS has launched a new brand proposition, "Play For Fun," aiming to become the most playful company in China.
The first store of 52TOYS grandly opened in Thailand
The first store of 52TOYS grandly opened in Thailand

On December 1st, 52TOYS opened it's first store on 2F of The Emsphere in Bangkok, Thailand with great succes. Many products were sold out on the first day. The brand accelerates its layout in Southeast Asia and other overseas markets

2023/12/04 The first store of 52TOYS grandly opened in Thailand
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