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PLAY FOR FUN
  • BEASTBOX SERIES
  • INFINITYBOX SERIES
  • BEASTDRIVE SERIES
Original IP
Collaborations
Designers
X2R

Chief designer, toy designer, mecha designer, anime creator, street artist, lecturer of wacom expert panel.
He is the lead designer of Box series and Modern Ancient series.

Yuki Tsuboshima

Japanese metalworking artist. He is good at integrating mechanical sculptures, CAD design, and 3D printing technology. He produces variable metal crafts called “Mechanical Transformers”.

Udagawa Yasuhito

A well-known Japanese Artist, specializing in fusing various inorganic materials such as metal or electronic parts with biological organisms shaped by clay.
His works have a strong personal style and like Cyborg beings. He has cooperated with 52TOYS to launch various products, and has been a judge of Prototype Contest hosted by 52TOYS.

James groman

Prototype designer, illustrator, toy designer, animator and a representative of sofubi designers. In 1986, he entered into the toy industry as a Product Designer, and his early representative works include Care Bears, Popples, Madballs, Blurp Balls, My Pet Monster, Ring Raiders, etc..

SAZEN

Senior Product Director of 52TOYS. Producer of BOX series, FigLite action figures, etc.. As a veteran in toy industry and a toy collector himself, Stryker was also a co-founder of the first domestic collectible toy magazine Toy New Age.

BABYFACE

Founder of SAZEN (an action-figure brand), Freelance Concept Artist and Prototyper. He has cooperated with 52TOYS to launch Ultra Kaiju Super Attack: Alien Baltan.

Zhelong Xu

Chief Designer, Toy Designer, Mecha Designer, Anime Creator, Street Artist, Lecturer of Wacom Expert Panel.
He is the lead designer of Box series and Modern Ancient series.

Chairman Ca

Real name Zhang Shihao, Chinese pioneer Illustrator, Trendy Art Designer. He founded his own toy brand “Qinghe United” in 2013, and launched ABYSS TOMORROW series, curiosity kills, five poison Dharma series, etc. He has cooperated with 52TOYS to launch Ultra Kaiju Super Attack: Kaiju Pigmon.

雷鸟工房

Famous toy designer from Japan. They worked with 52TOYS on designing BEASTBOX products including beetle, parrot and owl and BEASTDRIVE series which is a transforming toy and also a model kit.

Deathburger

JOSAN GONZALEZ is an illustrator from Barcelona,Spain and also a representative of cyberpunk art. His pays much attention on details and colors in his works. His line work and iconic color palettes create visual impact for people. He used clear lines to depict a grimy and angry inner world of punk, presenting a near-future, cold, and dystopian robo city. Deathburger and 52TOYS launched Saizhang figure

news
品牌资讯|燃动纽约!52TOYS携旗下新品首秀全球玩具顶流盛会
品牌资讯|燃动纽约!52TOYS携旗下新品首秀全球玩具顶流盛会

52TOYS携旗下众多IP新品首度亮相纽约玩具展。这些产品广受美国玩具届同行的喜爱。

2025/03/10 品牌资讯|燃动纽约!52TOYS携旗下新品首秀全球玩具顶流盛会
52TOYS陈威:如何从资深玩家“玩”成CEO?|泰合煮酒
52TOYS陈威:如何从资深玩家“玩”成CEO?|泰合煮酒

今年7月初,52TOYS在北京办了一场为期三天的展,展的全名叫“BEIJING DREAMFAIR 2021北京国际原创艺术与设计师收藏玩具展”,我更喜欢叫它“梦见市集”。

2025/03/10 52TOYS陈威:如何从资深玩家“玩”成CEO?|泰合煮酒
对话52TOYS:中国收藏玩具如何在东南亚1年增长10倍?
对话52TOYS:中国收藏玩具如何在东南亚1年增长10倍?

近期,三里屯内有个名为「收藏玩具馆」的展览,吸引了许多人前去排队参观。我们前去参观后发现,这是国内收藏玩具品牌52TOYS举办的活动,该品牌在馆中展出了数十个IP与多种玩具产品,给我们带来了十分新奇的玩具体验。

2025/03/10 对话52TOYS:中国收藏玩具如何在东南亚1年增长10倍?
52TOYS三里屯收藏玩具馆开展,传递好玩有趣的品牌精神
52TOYS三里屯收藏玩具馆开展,传递好玩有趣的品牌精神

超多IP、多个沉浸式展厅传递趣玩体验

2025/03/07 52TOYS三里屯收藏玩具馆开展,传递好玩有趣的品牌精神
52TOYS以小说为起点,构建原创变形机甲“猛兽匣”IP生态链
52TOYS以小说为起点,构建原创变形机甲“猛兽匣”IP生态链

52TOYS签约百花文学奖获得者王诺诺,共创国内首部玩具IP小说

2025/03/07 52TOYS以小说为起点,构建原创变形机甲“猛兽匣”IP生态链
52TOYS发布全新品牌主张“玩点有趣的”,要做中国最会“玩”的公司
52TOYS发布全新品牌主张“玩点有趣的”,要做中国最会“玩”的公司

1月17日,52TOYS在京举办了一场隆重的未来战略发布会暨合作伙伴大会,国内外数百家经销商与会。

2025/03/07 52TOYS发布全新品牌主张“玩点有趣的”,要做中国最会“玩”的公司
52TOYS泰国首店开业爆火,多款产品首日告罄
52TOYS泰国首店开业爆火,多款产品首日告罄

12月1日,中国玩具品牌52TOYS泰国首店盛大开业,引发当地消费者的排队热潮。胖虎招财PLUS,以及数款变形机甲猛兽匣系列产品一天内告罄。新店门口摆放着52TOYS特地打造的、高达3.6米的泰版“Panda Roll胖哒幼”雕塑,...

2023/12/04 52TOYS泰国首店开业爆火,多款产品首日告罄
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