MECHA&MODEL KITS
FIGURES
ACTION FIGURES
PLUSH TOYS
WIND-UP TOYS
Art Work of X2R
Chief designer, toy designer, mecha designer, anime creator, street artist, lecturer of
wacom expert panel.
He is the lead designer of Box series and Modern Ancient
series.
Art Work of Yuki Tsuboshima
Japanese metalworking artist. He is good at integrating mechanical sculptures, CAD design, and 3D printing technology. He produces variable metal crafts called “Mechanical Transformers”.
Art Work of Udagawa Yasuhito
A well-known Japanese Artist, specializing in fusing various inorganic materials such as
metal or electronic parts with biological organisms shaped by clay.
His works have
a strong personal style and like Cyborg beings. He has cooperated with 52TOYS to launch
various products, and has been a judge of Prototype Contest hosted by 52TOYS.
Art Work of James groman
Prototype designer, illustrator, toy designer, animator and a representative of sofubi designers. In 1986, he entered into the toy industry as a Product Designer, and his early representative works include Care Bears, Popples, Madballs, Blurp Balls, My Pet Monster, Ring Raiders, etc..
Art Work of SAZEN
Senior Product Director of 52TOYS. Producer of BOX series, FigLite action figures, etc.. As a veteran in toy industry and a toy collector himself, Stryker was also a co-founder of the first domestic collectible toy magazine Toy New Age.
Art Work of BABYFACE
Founder of SAZEN (an action-figure brand), Freelance Concept Artist and Prototyper. He has cooperated with 52TOYS to launch Ultra Kaiju Super Attack: Alien Baltan.
Art Work of Zhelong Xu
Chief Designer, Toy Designer, Mecha Designer, Anime Creator, Street Artist, Lecturer of
Wacom Expert Panel.
He is the lead designer of Box series and Modern Ancient
series.
Art Work of Chairman Ca
Real name Zhang Shihao, Chinese pioneer Illustrator, Trendy Art Designer. He founded his own toy brand “Qinghe United” in 2013, and launched ABYSS TOMORROW series, curiosity kills, five poison Dharma series, etc. He has cooperated with 52TOYS to launch Ultra Kaiju Super Attack: Kaiju Pigmon.
Art Work of 雷鸟工房
Famous toy designer from Japan. They worked with 52TOYS on designing BEASTBOX products including beetle, parrot and owl and BEASTDRIVE series which is a transforming toy and also a model kit.
Art Work of Deathburger
JOSAN GONZALEZ is an illustrator from Barcelona,Spain and also a representative of cyberpunk art. His pays much attention on details and colors in his works. His line work and iconic color palettes create visual impact for people. He used clear lines to depict a grimy and angry inner world of punk, presenting a near-future, cold, and dystopian robo city. Deathburger and 52TOYS launched Saizhang figure
Through the medium of a full-length novel, the book constructs a richer and more multidimensional world for the BeastBox IP, endowing the characters with deeper personalities.
The design of 52TOYS' first Macau store incorporates numerous iconic local elements, creating a space brimming with the unique charm of Macau.
October 15-17, 52TOYS showcased its diverse IPs and products at CHINA TOY EXPO。
The first installment of the official Beast Box novel trilogy Collector's Edition, made its exclusive advance sale debut at WF2025Shanghai
This marks the first large-scale outdoor pop-up event for 52TOYS' original transforming mecha series "Beast Box".
The diverse range of products brings endless surprises to players in Chengdu.
52TOYS made its first in-depth appearance at the China International Fair for Trade in Services (CIFTIS), showcasing across multiple exhibition zones to present a vibrant IP toy extravaganza for global audiences.
Hundreds of fans arrived early to wait in line.
The audience at the event spoke very highly of 52TOYS's products.
52TOYS made a big splash at Wonder Festival (WF), the world's largest figure and model exhibition.
52TOYS has set a benchmark for taking cultural products global.
This allows both new and long-time fans, as well as event attendees, to discover surprises and feel the immersive IP experience generated by the synergy between BEASTBOX products and their content.
Looking ahead, we will remain dedicated to fostering creativity. We see each of our fun and lively products as a vehicle to spark conversations with users worldwide, presenting China's narratives in a fresh and modern voice.
We are committed to crafting products and experiences that inspire wonder and delight, providing our players with a personal haven to escape to whenever they wish.
52TOYS has signed Wang Nuonuo, winner of the Baihua Literature Award, to co-create the first domestic toy IP novel.
NOOK, CiCiLu and Pouka Pouka capture the hearts of players with their unique images and rich products.
52TOYS Holds Grand Opening of Its First Jiangsu Store
Local consumers call the store: the latest toy paradise
A wonderful encounter between Lotso and Stitch
This is the third time 52toys has participated in the TTE
52TOYS Debuts a Variety of New IP Products at the New York Toy Fair!These products are widely loved by professionals in the American toy industry.
At the beginning of July this year, 52TOYS held a three-day exhibition in Beijing. The full name of the exhibition is "BEIJING DREAMFAIR 2021 Beijing International Original Art and Designer Collection Toy Exhibition". I prefer to call it "Dream Market".
Recently, there was an exhibition called "Collecting Toys Museum" in Sanlitun, which attracted many people to line up to visit. After we went to visit, we found that this was an event organized by the domestic collectible toy brand 52TOYS. The brand exhibited dozens of IPs and various toy products in the museum, bringing us a very novel toy experience.
A wide range of IPs and multiple immersive exhibition halls deliver an engaging play experience.
On January 17, 2024, 52TOYS held a grand future strategy launch event and partner conference in Beijing, attended by hundreds of distributors from both domestic and international markets.
On December 1st, 52TOYS opened it's first store on 2F of The Emsphere in Bangkok, Thailand with great succes. Many products were sold out on the first day. The brand accelerates its layout in Southeast Asia and other overseas markets
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